Avengers: Everyday Heroes | Pfizer

Writer: Paul Allor
Artist: Paco Diaz
Colorist: Chris Sotomayor
Letterer: VC’s Joe Sabino

I wrote this Avengers comic for Pfizer and BioNTech’s COVID-19 vaccination campaign, navigating exceptionally strict language requirements to communicate vaccine benefits accurately. I built the story around a family’s care for one another, bringing warmth and superhero adventure to a brief that demanded precision in every line.

The comic could not mention the pandemic or the vaccination directly, and instead used Ultron and the Avengers as an extended metaphor for protecting one’s community.